Introducing the Sony a7 IV: Beyond Basic

The Sony a7 IV redefines versatility, excelling in both photography and videography. As an advanced hybrid mirrorless camera, it boasts a groundbreaking 33MP Exmor R BSI CMOS sensor, delivering unparalleled clarity, low noise, and vivid colors even in low-light settings. With an impressive ISO range of 100-51200 and a dynamic range of 15 stops, it ensures remarkable results in every shot.

Powered by the BIONZ XR processor, the a7 IV achieves high-speed continuous shooting at 10 fps, both mechanically and electronically, with remarkable AF and AE performance. The buffer supports up to 828 uncompressed raw + JPEG frames on a CFexpress Type A card, making it an exceptional tool for capturing fast-paced moments.

For video enthusiasts, the a7 IV shines with its 4K 60p video recording in 10-bit. Leveraging the sensor’s resolution, it offers 7K oversampling for unparalleled sharpness. Additionally, oversampled 4K recording with a Super 35 crop allows for 60p output in 10-bit. With no recording time limits and enhanced heat dissipation, it supports continuous 4K 60p 10-bit 4:2:2 recording for over an hour.

Unlock your creative vision with S-Cinetone, delivering cinema-like colors and lifelike skin tones. HLG support enables HDR-ready content creation, while S-Log3 provides a 15+-stop dynamic range and enhanced grading control. The camera’s AI-based Fast Hybrid AF system, covering 94% of the frame, ensures rapid and precise focusing even in challenging conditions.

Real-time Tracking and Eye AF capabilities have been fine-tuned, swiftly locking onto subjects and recognizing eyes for exceptional focus accuracy. These features are seamlessly integrated into video recording, supported by various focusing modes for refined control over transitions.

The a7 IV’s body design offers an improved EVF with higher resolution and smoother motion rendering. The vari-angle touchscreen LCD enhances vlogging and creative shooting. With enhanced connectivity, including USB 3.2 Gen 2 Type-C, full-size HDMI A, and headphone/microphone ports, it ensures seamless tethering and audio control.

The 5-axis SteadyShot INSIDE image stabilization compensates for various camera shakes, accommodating any lens for sharp shots. The Active IS mode further refines stabilization for smoother video footage.

For flash photography, P-TTL flash metering maintains stable illumination, especially during continuous shooting. Built-in Wi-Fi with 2.4 and 5 GHz bands facilitates remote control and wireless sharing. The Imaging Edge mobile app is enhanced by Bluetooth connectivity, and Visual Story enables cloud-based content delivery.

Experience the future of streaming with the a7 IV. It supports live streaming via USB connection to computers or mobile devices, featuring multiple recording settings and creative effects. UVC and UAC standards enhance picture and sound quality during streaming.

In summary, the Sony a7 IV transcends boundaries, elevating your photography and videography endeavors. It’s the ultimate all-arounder, embodying advanced technology and unmatched versatility in one remarkable package.